Government of the people, for the people, with the people.

SmarterNJ works with government to tap New Jersey's most valuable resource: the intelligence, expertise, and know-how of its people.

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SmarterNJ helps government meaningfully engage with the public

We harness the insights, perspective, and passion of the public to improve government programs, policies, and services.

SmarterNJ is led by the New Jersey State Office of Innovation, which works with government, academic, non-profit, and private sector institutions to drive innovation in the Garden State.

Official starter project

This Client-first cloneable is the starter project for Finsweet's Client-first Webflow style system.

This project contains a style guide page with the pre-built classes that come with the Client-first style system.

There are no pages, no layouts, and nothing to delete. Learn how to take advantage of Client-first docs.

How does SmarterNJ help?

Problem Identification

We help partners identify key challenges by tapping the expertise and lived experiences of professionals and the public.

Solution Identification

We collaborate with stakeholders to empower the public to  source, develop, and iterate novel solutions that can solve key public problems.


We work with government partners and the community to measure the effects and impacts of policies and services.

Why SmarterNJ?

Foster novel solutions

Cultivate a broad and diverse set of perspectives to solve difficult challenges.

Develop inclusively

Create services, policies, and assessments that serve everyone by opening the design and development process.

Validate continuously

Use human-centered design concepts to effectively  evaluate progress and impact throughout a project lifecycle.


“We know how important elevating community voices is to advancing our public health goals and the Department of Health is always seeking innovative ways of engaging with the public to communicate critical information and keep each other safe.

The Your Voice, Your Shot video contest collaboration ​with the Office of Innovation's SmarterNJ team was an incredible opportunity to empower our team to tap into the community's creativity and passion.”

— Judith Persichilli
Commissioner, New Jersey Department of Health

Engagement Solutions

  • Online town halls/Q&As
  • Representative panels
  • Smarter crowdsourcing
  • Prize-backed challenges
  • Accelerators/Open Innovation
  • Community-based participatory research
  • Participatory evaluation


Here are some other ways to learn more and get involved.


Interested in working together? Let's chat.

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